TAVA Global Spirits was established in 2012 focused primarily on Importing branded and OEM wines from Australia into China. It quickly became clear to TAVA, that the commercial structure needed to import and distribute wine could also be utilised for other drinks from around the world.
Since then TAVA has built up a portfolio of brands including Abelha Organic Cachaca, Black Cow Vodka, Calle23 Tequila, Dona Vega Mezcal, Don Papa Rum, Fentimans Soft Drinks, Hepple Gin, Herno Gin, Mister Bitters and Whistle Pig Rye Whisky.
TAVA compliments the brands we Import directly by distributing products purchased from Diageo, Ron Abuelo, Giffard, Bacardi and Treasury Wines.
The main TAVA warehouse is 3,200 square metres and located in the Tianjin Free Trade Zone with a capacity to hold 12,000 pallets.
TAVA supplies directly to On Trade Customers in the cities of Beijing, Tianjin, Shanghai and Shenzhen. In all other parts of China, TAVA works with trusted local wholesalers, hand-picked for their distribution capability and professional approach to the market.
TAVA supplies grocery chains and online retailers directly to their regional/central warehouses from its main Tianjin Warehouse.
TAVA employs 12 full time staff in China and has Satellite Offices in the UK, Australia, Hong Kong and Brazil. The UK office is responsible for selecting products that have the features and benefits to be part of the company portfolio.
WHAT MAKES US DIFFERENT
Our goal is to establish long term partnerships with our principles for mutual profit, utilising our professional work structures and unrivalled market knowledge.
TAVA has developed a unique four step plan to operate in transparent partnerships with brands, an essential element of achieving success in the Chinese market.
Through its extensive network of contacts, TAVA will utilise samples and sales materials to assess the potential for your products. This will also include advice on any amendments required to the product presentation to suit the needs of the Chinese consumer. TAVA will not make false promises like many other importers. The potential is carefully judged before any further commitments are made to the principle.
In the initial stages, this is probably the most important step in the process. Importing products into China requires first class up to date knowledge of the CIQ requirements and the latest customs regulations. TAVA will then guide you through this process explaining all aspects of the import documentation that is required. In addition, TAVA works with multiple ports of entry to minimise the risk of unexpected blocks at a particular customs post.
SALES AND MARKETING PLAN.
Once TAVA is confident that the principle has the capability to meet the product and logistical requirements of the China import process, a comprehensive strategic sales and marketing plan will be agreed.
This will include key elements such as
Volume/Financial targets for the first 12 months from the date of the first shipments arriving into the TAVA warehouse;
Key distribution targets by channel;
Commitments from both parties to joint marketing investment activities, including attendance at trade exhibitions;
Volume forecasts where required.
At this stage it is desirable for an exclusivity contract to be agreed to protect the interests of both parties.
On average it takes 3 months from the date of the first shipment from Europe to reach the TAVA warehouse and be available for sale. From this point, TAVA will give written feedback to the principle every two months, adjusting the tactical plan as the market reality unfolds.
Six months into the launch, TAVA will work with the principle to review the original strategic plan and make adjustments where necessary.